What made you decide to attend brightonSEO this time?

I’ve been several times before and found it really useful. In particular I’m keen to keep up to date with AI and how this affects the search experience, so this year’s conference was highly relevant in that regard.

Have you taken anything from brightonSEO back into your work yet?

Loads – I’ve never looked at a server log file the same way since learning about their value as a source of SEO insights.

Has attending brightonSEO led to any wins or positive changes?

Not specifically, but in a general sense it’s definitely helped me and other members of the team take advantage of current trends, which in turn has helped us to continually improve marketing performance.

What would you say to someone thinking about attending for the first time?

Don’t overlook the networking events – some of my biggest learning opportunities have come about through talking to someone while networking.