BrightonSEO

This talk will be helpful for anybody making decisions about how and where to employ AI in existing workflows for efficiency.

AI can be a useful tool across a wide range of applications, but how do consumers feel about its use in marketing? In this talk, Laura will explore how consumers perceive AI in various contexts, and how that view changes in different markets, so you can make the best decisions around how and where to employ it.

This talk is suitable for all SEO's, whatever your level of experience.

In this talk, Madeleine Lambert explores how Google is treating AI-generated content. Backed by two in-depth data studies, she reveals how websites using AI content have been impacted—whether penalised, deindexed, or still ranking.