With the rise of privacy advocates and government legislators threatening Google Analytics, is Matomo Analytics an ethical alternative?
Matomo analytics - the new kid on the block
brightonSEO October 2024
About this session
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 04 Oct, 2024 | 01:40 PM
GA4 debugging: survive and thrive
brightonSEO October 2024
Debugging tags in GA4 isn’t easy. This talk will show you how to use a combination of Chrome DevTools, GTM Preview Mode, GA4 DebugView, BigQuery, and Chrome extensions to check if tags are firing and the correct payload is being sent to the analytics server.
About this session
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 04 Oct, 2024 | 01:40 PM
10 consent mode mistakes to avoid
brightonSEO October 2024
Consent Mode V2 is the latest iteration of Consent Mode. It's critical that businesses use it, but there are many ways people have been getting it wrong and these mistakes can cost you the validity of your data and, furthermore, could land you in trouble with a data protection officer.
Join Phil Pearce in this session to learn about these mistakes and how to fix them before it's too late!
About this session
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 04 Oct, 2024 | 01:40 PM
