Brand

How to properly use SEO, branding and brand protection to lower your CPA

brightonSEO September 2023

Ivana will explain to you the importance of branding and brand protection.

You will learn why your brand is valuable, why you need to protect it, what are the best techniques to do so, and how to utilise your SEO strategy to make sure your brand and branded keywords are shielded from competitors stealing your branded traffic.

This simple approach can massively lower your CPA and you will be able to save on overall acquisition marketing costs.

Share this talk:

About this session

Auditorium 2

Thu 14 Sep, 2023 | 09:30 AM

Master your messaging: 3 ways most messaging sucks and how to fix it

brightonSEO September 2023
In saturated markets, the success of our product or service often hinges on our message cutting through the noise. So why does so much of our messaging suck and blend into the crowd? – Because creating clear, differentiated messaging is harder than it seems.

In this talk, Diane will show you how to create powerful, effective messaging that builds your brand and resonates with your audience – with practical examples, and actionable tips.

Discover the 3 most common messaging mistakes companies make (and you’re probably making), the telltale signs, and how to fix them to ensure the value of your brand and offer is crytal clear. You won’t just learn what works, but how, and why it matters.

Share this talk:

About this session

Auditorium 2

Thu 14 Sep, 2023 | 09:30 AM

How to keep the human element using AI for content and SEO

brightonSEO September 2023

In this talk, Tereza delves into the intersection of content marketing, SEO, and AI, exploring how to embrace AI as an asset and seamlessly integrate it into your processes without sacrificing the human element.
This was how ChatGPT summarised the session.
Here is what the human element would add: Everyone talks about AI - it’s everywhere. Now it’s time to make it work in our favour. Join the session to explore practical ways to use AI in marketing and SEO without turning into a robot.

Share this talk:

About this session

Auditorium 2

Thu 14 Sep, 2023 | 09:30 AM