This has something for those starting out as well as those experienced in SEO, looking for some real world fundamental concepts to put into play straight away.
In this talk Ade will look back at some past experiences in the music industry to highlight some actionable and fundamental concepts about SEO that could help businesses of all sizes and in all sectors. Ideal for in house marketers as well as people that are agency side.
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 10 Apr, 2025 | 09:30 AM
This talk is for SEOs who are either completely new to the industry or seasoned pros who have seen it all.
In this talk Jessica will face the elephant in the room: the SEO's industry's trust problem. Jessica will discuss how this trust has eroded over time and how we, as an industry, can face the problem head on and come up with a solution.
Drawing from her experience on the board of CIMSPA, Jessica will present a case for an SEO regulatory body. It's sure to be controversial but the most important thing: it will serve as a starting point to help the SEO sector rebuild trust and confidence in its practitioners.
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 10 Apr, 2025 | 09:30 AM
Most job ads are filled with fluffy content that candidates simply don’t care about—generic buzzwords, endless requirements, and uninspiring company descriptions. In this talk, Louise Helyer breaks down why job adverts often go unnoticed and how to craft one that truly grabs attention. Using the AIDA formula (Attention, Interest, Desire, Action), she will explore how to write job ads that speak directly to the right candidates, sell the company and brand, and make people want to apply. Whether hiring for a niche role or struggling to attract unique talent, this session will provide the tools to transform job adverts from forgettable to irresistible.
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 10 Apr, 2025 | 09:30 AM
