Content & copywriting

Write your own f*cking website in 12 steps

brightonSEO September 2023

Strap yourself in for a quickfire 12-step process to get your website copy from vaguely imagined idea to real, actual thing you made.

From gathering a fuckton of information about your business (or from your clients) through to sitemaps, navigation, UX, branding, and SEO, it's going to be a wild ride.

This whistlestop tour of website copy best practices will leave you ready and inspired to finally get your shit together on that project you keep putting off.

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Auditorium 1

Thu 14 Sep, 2023 | 11:10 AM

15 teardown examples of money keywords guaranteed to lift conversion

brightonSEO September 2023

Chima adopts a teardown format to explain the best types of sales enablement and conversion keywords SaaS companies should target for content success. The talk features advice from some of the best content marketers in the world and teardowns from popular tech companies like Salesforce, Active Campaign and HelloSign.

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Auditorium 1

Thu 14 Sep, 2023 | 11:10 AM

SEO: Story effect optimisation

brightonSEO September 2023

Actions speak louder than words unless you work in SEO. So how do you create words that speak louder than action? In this talk, Pascalle will explain how good (and bad) storytelling can make or break your online presence.

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About this session

Auditorium 1

Thu 14 Sep, 2023 | 11:10 AM