Content Creation

Designing viral content

In this talk, Margaret will discuss what kind of content commonly goes viral, and what kind of content rarely goes viral.

This discussion will be focused mainly on Tiktok, but will also touch platforms like Pinterest and Instagram, and upcoming platforms such as Lemon8.

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Auditorium 1

Fri 15 Sep | 11:10 AM

Ideation: Thinking beyond the first idea

In this talk, Katy will discuss how to think bigger and better with both Digital PR campaigns and reactive PR stories in order to get cut through in the press in saturated industries.

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Auditorium 1

Fri 15 Sep | 11:10 AM

From generic to genuine: creating stand out content in the AI era

In this talk, Catherine will explore the limitations of AI-generated content and provide practical techniques for writing with originality, authenticity and a distinctive tone of voice.

Learn how to become a true thought leader, engage your audience and create quality content that's undeniably human.

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Auditorium 1

Fri 15 Sep | 11:10 AM