Content Strategy

Supercharge your SEO content with email marketing

brightonSEO September 2023

In this talk, Maret will go into the importance of relevant and useful content on your website, but more importantly, how you can take that content and make it go further by using email marketing.

In this talk, you will learn about the benefits of email marketing as another string to your amazing digital marketing bow. As a channel you own, you can speak directly with those who are interested.

This talk is especially interesting for those who already have an established website with (regularly added) content, who want to further make use of what they already have and grow the conversation they have with their leads.

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Auditorium 1

Thu 14 Sep, 2023 | 03:20 PM

Iterative content strategy: workflows, fictions, and the honest truth

brightonSEO September 2023

When confronted with the question of scaling content, the urge to hire or spend more is a natural one — but it’s important to remember that scale can only happen with the right building blocks.

In this talk, Alina walks you through how Aura.com went from no organic search strategy in 2021 to how they have content SEO baked into their DNA now.

While there’s a good chance that content operations as we know of today will change because of AI — who says you can’t rely on the fundamentals anymore? Set your content metronome using these principles that single-handedly reduces Aura’s customer acquisition costs.

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Auditorium 1

Thu 14 Sep, 2023 | 03:20 PM

Killer content & multichannel magic: a chaotic how-to guide

brightonSEO September 2023

We all know content is king. But are you honestly giving your SEO content the crown it deserves? Onpage SEO content sits smack bang in a magic spot right in between brand and performance – but all too often, we’re guilty of throwing a great piece of content up on-site and then standing around poking it until it ‘does some SEO’.

Forget that. In this talk, you’ll learn how writing, auditing, and analysing SEO content can make your job easier, make your services stickier, and help you to sell your strategy to key stakeholders. We’ll talk about how a solid content strategy can connect to PPC, PR, CRO, CRM (and any other acronyms you fancy tbh) and make your brand feel, well, more like a brand.

Wondering why you should listen to the girl in the novelty 50s skirt? Hannah is a Senior Content Strategist with 8 years of experience in multichannel marketing, both in-house and agency-side - so she gets the struggle from both sides. This talk is basically everything she wishes she’d known all along.

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About this session

Auditorium 1

Thu 14 Sep, 2023 | 03:20 PM