In this talk, Araminta will explain the benefits of writing content about your competitors backed by real data from content she's produced. She'll then walk you through how to write content about competitors in a way that doesn't bash anyone and that'll help you bring in customers.

The explosion of AI had many digital marketers worrying about the future of their careers. Having come so far, to have learned so much, to having it taken away in mere moments.

However, rather than becoming worried about what we cannot control, it’s important to consider what we can do in the ever-evolving world of search as AI becomes more integrated with it.

We live in a world of micro moments, where we have multiple needs that must be met to satiate our hunger to learn or buy the next best thing. AI is gearing up to disrupt the micro-moment marketing space, but we can navigate this change in a way to ensure we are more relevant than ever before, resulting in increased brand awareness and organic visibility.

Discover how to develop a content strategy in preparation for the next generation of AI integrated search and beat the competition by taking action now.