Copywriting

Verbal Identity - hold onto your humanity to stand out in a sea of beige

brightonSEO October 2024

A lively look at how content and copywriting has been changed forever by the advent of generative AI.

We'll cover how having a strong verbal identity will help you stand out in the sea of generic beige infiltrating the internet.

Expect to come away with actionable tips on how to hold onto your humanity and attract the right customers to your brand.

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Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 04 Oct, 2024 | 03:20 PM

How to cluster content to enhance your relevance

brightonSEO October 2024

In this talk, Pablo will discuss the importance of efficiently clustering content in SEO to expand brand relevance, while also demonstrating how to avoid common mistakes and tunnel-vision techniques.

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Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 04 Oct, 2024 | 03:20 PM

Learn how to write better SEO copy from The Princess Bride

brightonSEO October 2024

A breakdown of how to write great SEO copy and content using examples from the greatest movie ever made - The Princess Bride.

You'll get simple, actionable tips that are proven to help ranking and boost conversion, backed up by classic quotes like 'Hello. My name is Inigo Montoya. You killed my father. Prepare to die'.

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About this session

Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 04 Oct, 2024 | 03:20 PM