This talk is suitable for experienced SEOs.
Pontus Vippelius explores how maintaining a higher publishing and updating frequency than competitors within a given timeframe drives topical authority.
Achieving momentum requires continuous competitive analysis, an agile yet non-rhythmic publishing strategy, and a deep understanding of entity structures within the topic.
The talk provides actionable insights on leveraging these factors to dominate search rankings effectively.
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 11 Apr, 2025 | 09:30 AM
This talk is suitable for anyone involved in deploying or managing Hreflang for ecommerce websites.
This talk challenges the sometimes-held assumption that HTML Hreflang is automatically the “better” option compared to XML Hreflang Sitemaps by exploring the advantages and disadvantages of each method.
Drawing upon 12 years of experience in International SEO, Nick will share common scenarios where XML Hreflang Sitemaps could be more effective compared to HTML, as well as practical tips for prioritising and troubleshooting your Hreflang deployment.
You will leave this talk aware of the possibilities of XML Hreflang Sitemaps, and an understanding of when they might be suitable to use for your own website.
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 11 Apr, 2025 | 09:30 AM
