BrightonSEO

In a world where driving more clicks from SEO is getting tougher every year, brands need a smarter approach. Instead of just chasing more traffic, what if they also optimized conversion rates by just a few decimal points? The result is sustained bottom-line growth while continuing to drive SEO performance forward.

In this talk, James will explain why SEO alone isn’t enough, how CRO turns traffic into revenue, and why integrating both disciplines is crucial for long-term success. He will share real-world examples, key takeaways, and actionable insights that brands can apply immediately to maximise their online impact.

This session is ideal for SEO professionals, digital marketers, CRO specialists, marketing leaders, and business owners looking to drive real business results, not just rankings.