BrightonSEO

In a world where driving more clicks from SEO is getting tougher every year, brands need a smarter approach. Instead of just chasing more traffic, what if they also optimized conversion rates by just a few decimal points? The result is sustained bottom-line growth while continuing to drive SEO performance forward.

In this talk, James will explain why SEO alone isn’t enough, how CRO turns traffic into revenue, and why integrating both disciplines is crucial for long-term success. He will share real-world examples, key takeaways, and actionable insights that brands can apply immediately to maximise their online impact.

This session is ideal for SEO professionals, digital marketers, CRO specialists, marketing leaders, and business owners looking to drive real business results, not just rankings.

It's not you, SEO numbers can get needlessly confusing.

If you've ever whipped out a 200 slide deck full of colourful graphs and got blank faces back, this is the talk for you.

Where is my beloved source/medium from UGA in GA4? What is 'traffic' anyway?

In this existential-dread-themed talk Oliver will run through some common blind spots that he came across early in his career and while training up countless SEO consultants, when reporting on SEO performance.

Never get your DAs and DRs in a twist again.