EAT

The biology of building trust

brightonSEO September 2023

Kelly will explain how understanding the biology of trust can help excel not only your sales and SEO performance, but also mend fractious relationships at work. Trust is not only a central building block of EEAT, but is vital for building potentially long lasting relationships - both with customers and with colleagues. She'll delve into research studies and learnings from leading authorities on trust to help you re-wire your thoughts on what trust truly means forever.

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Auditorium 2

Thu 14 Sep, 2023 | 04:50 PM

From experience to trust: How the evolution of E-E-A-T will affect your SEO strategy

brightonSEO September 2023

Discover the transformative power of E-E-A-T in shaping effective SEO strategies. Kathy will explore the evolution of E-E-A-T within Google's algorithm, unlock practical insights and actionable tactics to optimise your SEO approach, and enable you to stay ahead in this ever-changing digital world.

Kathy will navigate the path to optimising organic visibility throughout the acquisition funnel, leveraging best-practice content, technical SEO and user-experience to boost conversion.

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Auditorium 2

Thu 14 Sep, 2023 | 04:50 PM

Why focussing on SEO will not help you to become an E-E-A-T

brightonSEO September 2023

Most companies are trying to create helpful content and become an E-E-A-T because Google says it’s important. In this session Chantal will talk about how doing things for SEO will not result in great content nor will it help you build and show E-E-A-T. Just because Google decided they are SEO concepts doesn’t mean they belong on the SEOs plate. According to Chantal, it takes more than we - SEOs - can provide.

Prepare for a talk that will not leave any common practice in SEO untouched. Of course, Chantal won't leave you to figure it out on your own. She will share her thoughts on how to genuinely become an E-E-A-T and what it takes…

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About this session

Auditorium 2

Thu 14 Sep, 2023 | 04:50 PM