Ecommerce Optimisation

From clicks to conversions: unlocking the power of faceted navigation for ecommerce success

brightonSEO October 2024

In this talk, Naomi will talk about the power of faceted navigation and how to use filter and category analysis to unlock insights into customer behaviour.

She will also explain how this information can be used to inform website structures to facilitate commercial growth.

Share this talk:

About this session

Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 04 Oct, 2024 | 11:10 AM

Developing the perfect optimised woocommerce site for maximum conversions

brightonSEO October 2024

Having developed numerous WooCommerce websites from the ground up which have generated sales exceeding £1 million, Ahmed will share his approach to building the perfect WooCommerce site.

He will detail the comprehensive process of optimising server performance, designing for conversion, enhancing it for SEO and refining content strategies.

Join Ahmed as he unveils the key elements that contribute to building a high-performing WooCommerce website.

Share this talk:

About this session

Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 04 Oct, 2024 | 11:10 AM

Is headless Shopify the way forward for eCommerce businesses?

brightonSEO October 2024

Peter explores the benefits of combining Shopify and WordPress in a headless commerce architecture.

Referencing the traditional SEO challenges of Shopify, he maps the strengths and weaknesses of the two platforms to reveal how the two platforms are a winning combination for ambitious retailers.

Share this talk:

About this session

Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 04 Oct, 2024 | 11:10 AM