BrightonSEO

In this talk Amanda will discuss the evolution of SEO for Your Money Your Life Industries and how in light of recent algorithm updates it's now more important than ever in these sectors to adhere to best practice guidance and demonstrate those all important trust and expertise signals.

Amanda will discuss how YMYL websites are often held to more stringent guidelines than traditional websites, meaning that SEO and digital PR strategies really need to look beneath the surface to deliver and will provide some practical tips and guidance on how you can achieve that.

So whether you're business is specifically in a YMYL sector (finance, medical, ecommerce, gaming etc...) or you are just looking to strengthen your SEO strategy, there will be some great takeaways in this talk for everyone!

Semantics, tech seo, links, UX and social are just part of one. Building the trust of your user, proving your expertise to Google Quality raters. As an industry, very often we focus in the short termism of keyword rankings, but Google is determined to show us wrong. Organic strategy is the long term solution to always be one step ahead of Google and I am here to show you how to do it.