BrightonSEO

This talk is for those starting out in the industry, and will be an eye-opener to those who've been around for years.

Join Jarno as he delves into the intersection of, and misconceptions about, Schema Markup and EEAT, while he takes you through perhaps the biggest single-page Knowledge Graph ever built for people and machines - worldwide.

Jarno was an early adopter of Linked Open Data and is a long-time participant in schema.org. He'll unpack how the alignment of content and markup can elevate your credibility and search performance while simultaneously debunking some of the myths surrounding schema.org annotations and its consumption by Google.

Key takeaways:
- Even though there is merit, Schema Markup isn’t the fairy dust many believe it is
- EEAT entails a whole lot more than just the 4 concepts, starting with Transparency
- EEAT is about satisfying people, not machines

This talk is suitable for heads of SEO, managers, brand marketers, digital PR

SEO isn’t dead. The 3 pillars of SEO are. Why? Because they only serve the website.

If you’re just creating SEO content for the web, you’ll probably become one of the thousands of websites right now suffering with a decline in clicks.

Search is no longer just about rankings. It’s about brand, demand, and discovery and owning the SERP real estate. In this talk, Ray will break down how to create content for both on and offsite to better:

Capture high-intent audiences across search, social, and beyond
Build EEAT signals that search engines love
Connect organic, PR, and content marketing into a single growth engine
Future-proof your brand in a search landscape