Effective SEO Implementation

How to write THE perfect SEO ticket for your devs

brightonSEO April 2024

Over the last two years, Gus wrote 250+ tickets for developers, around 0.7 tickets per working day! New features, improvements, bugs, design, SEO analysis - You name, he wrote it!

In this talk, Gus will share what he learned the easy and hard way about crafting the perfect request, including things such as:

- When to create epics
- How to detail the background
- Explain the work to be done
- How to measure impact
- Detail completion criteria
- How to measure cost

…and more elements to make shiny, clear and exciting requests to developers, UX, project managers, data scientists and, of course, other SEO teams.

He’ll share a step-by-step process, going through common SEO requests to devs, sharing examples from his own successes and failures.

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Syndicate 1&2

Thu 25 Apr, 2024 | 11:10 AM

Leveraging pillar SEO and localisation to enhance global online visibility

brightonSEO April 2024

Peace will explore the use of Pillar SEO and Localisation in enhancing global online visibility. Through case studies, she will unravel the successes and pitfalls encountered while aiming for first-page rankings in multiple countries. Attendees will gain valuable insights into effective and less effective strategies, bolstering their international SEO know-how.

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Syndicate 1&2

Thu 25 Apr, 2024 | 11:10 AM

Headless commerce in action

brightonSEO April 2024

In this practical case study, Stuart will guide you through the stages, reasoning and results from his experience building a headless commerce website using Shopify, Sanity and Next.js for a jewellery retailer. He will also highlight the main performance improvements that resulted from the move from monolithic Shopify to a headless solution.

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About this session

Syndicate 1&2

Thu 25 Apr, 2024 | 11:10 AM