Experimentation & Innovation

How to build a team of AI assistants that understand your business and SEO strategy

brightonSEO October 2024

In this talk, Finn will teach you how to assemble a team of AI assistants that can work collaboratively at a very high level. These assistants are trained on information about your business or clients, they'll understand your SEO strategy, and they'll be able to evaluate the performance of your content and iterate accordingly.

By the end of this talk, you'll have a clearer view of how AI will help further the SEO industry over the coming years. You'll also have highly actionable ideas for applying leading-edge AI technologies in your business or agency!

Share this talk:

About this session

Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 04 Oct, 2024 | 11:10 AM

Winning the SEO game with split testing đź’Ą

brightonSEO October 2024

In this talk, Elise will delve into the impact of conducting tests directly in the SERPs to optimise CTR in the ever-changing Google Search Results. From concrete case studies to a practical step-by-step guide on split testing, you'll know everything before starting your own SEO tests.

Share this talk:

About this session

Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 04 Oct, 2024 | 11:10 AM

Practical ways to harness Gen AI to drive 10x more value

brightonSEO October 2024

Sebastian’s talk will explore how SEO professionals can harness data science methodologies through generative AI to solve real-world SEO challenges and drive exponential growth. Drawing from his experience, he will share practical strategies and examples that demonstrate how AI can unlock new opportunities and optimise SEO performance. Attendees will walk away with actionable insights on integrating these techniques into their practices to achieve 10x more impact.

Share this talk:

About this session

Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 04 Oct, 2024 | 11:10 AM