BrightonSEO

Search behaviour hasn’t just changed within Google, it’s changed its platform. TikTok is a bona fide search engine for Gen Z, SGE is more unknown than a Google Algo update. Is SEO dead (again?). No. But it’s time for SEO to evolve. In this talk, we show you a new approach to owning topics and planning content based on demand across the whole search landscape - from Google through to social media and ChatGPT and SGE. With the right data, you can transform the impact of SEO far beyond one channel.

Google's Search Generative Experience using AI represents the next evolution of search, this will fundamentally change SEO as we know it. Fiona will discuss why authorship and expertise will only increase in importance, why you shouldn't just focus on rankings and the importance to create content with high specificity. This presentation will explore what generative search means for SEO and how to prepare your strategy for the months ahead.