Search behaviour hasn’t just changed within Google, it’s changed its platform. TikTok is a bona fide search engine for Gen Z, SGE is more unknown than a Google Algo update. Is SEO dead (again?). No. But it’s time for SEO to evolve. In this talk, we show you a new approach to owning topics and planning content based on demand across the whole search landscape - from Google through to social media and ChatGPT and SGE. With the right data, you can transform the impact of SEO far beyond one channel.
Search Engine Omnipresence: Why SEOs need to look beyond Google
brightonSEO April 2024
About this session
Skyline
Thu 25 Apr, 2024 | 11:10 AM
Why brand sentiment will be core to SEO in 2024 and how to maximize it
brightonSEO April 2024
As Google and Bing build more AI capabilities into their search engines, brand presence and brand sentiment are going to be come front and center for SEO.
With AI capabilities still a moving target, what considerations should businesses be taking in advance of updates from the search engines.
Diane will cover key things to look for from the search engines, what recommendations to get a head start on now, and how to communicate these changes to your leadership team(s).
About this session
Skyline
Thu 25 Apr, 2024 | 11:10 AM
SEO in the age of generative search
brightonSEO April 2024
Google's Search Generative Experience using AI represents the next evolution of search, this will fundamentally change SEO as we know it. Fiona will discuss why authorship and expertise will only increase in importance, why you shouldn't just focus on rankings and the importance to create content with high specificity. This presentation will explore what generative search means for SEO and how to prepare your strategy for the months ahead.
About this session
Skyline
Thu 25 Apr, 2024 | 11:10 AM
