In this talk, Meg will drill-down into the importance of intent-driven search data to understand exactly what kind of content our consumers would like to be served online.
With the constantly ever-changing SERP landscape becoming more and more dynamic, it's essential for digital marketeers to evolve with these changes, in order to drive performance, and Meg will illustrate how to do just that.
Intent is king: creating content for the new-age SERP
About this session
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 14 Sep, 2023 | 09:30 AM
10 quick wins to improve your rankings (using Ahrefs)
Andrei will talk about 10 practical (low-hanging fruit) SEO use cases to increase your rankings, via Ahrefs.
About this session
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 14 Sep, 2023 | 09:30 AM
How to fight 100 horse-sized ducks: technical SEO strategies for multiple large sites
Building a technical SEO strategy for a large website can be tricky. Building a technical SEO strategy for several large websites can be REALLY tricky. Between overlapping and contradictory technologies, internationalisation and staying in the good books of several development teams, forging a path to SEO health can be a huge struggle. In this talk Chris will not only break this gargantuan task into manageable chunks, he will also explain what he is well aware is a very strange name for a talk.
About this session
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 14 Sep, 2023 | 09:30 AM