GA4 & GTM

How to use GA4 to track & optimize SEO performance

brightonSEO April 2024

GA4 covers more than just traditional "conversions" but the extension of events now also heavily tracks customer engagement, which is super important nowadays to track with so much competition for every industry and a new focus on content optimization for long-term strategies
- Provide quick overview of differences between UA and GA4 in context of SEO
- How to do a quick review of GA4 event tracking functionality in a post-migration from UA context, considerations for GA4 integrations within typical tech stack
- Steps for setting up conversion/event tracking for SEO with GA4
- Steps for tracking engagement for SEO with GA4
- Examples of using this data for ongoing optimization and scaling SEO performance

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Syndicate 3&4

Fri 26 Apr, 2024 | 01:40 PM

5 things you should optimise in your GTM containers

brightonSEO April 2024

Site speed is an important part of website optimisation. Amazon, the BBC and Google have all run tests that show that even 200ms difference in site speed has a massive impact on users.

Google Tag Manager (GTM) was released over ten years ago (February 2013) and is older than the now retired Universal Analytics. That's a lot of potential for cruft, junk, fluff, dead code and old tags.

When was the last time you **really looked** at your GTM container?

We're going to look at 5 things that you can do to improve performance and governance, within your containers.

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About this session

Syndicate 3&4

Fri 26 Apr, 2024 | 01:40 PM