BrightonSEO

In this talk Inderpaul will cover some of the excellent projects WeDiscover has worked on this past year where WeDiscover has gone beyond the norms of Google best practice, with a main case study of overwriting certain offline conversion data being sent to Google where WeDiscover believe (against conventional wisdom) it's beneficial that Google's algorithm does NOT see or know about this.

What happens when you suppress outliers in conversion performance and instead round the conversion value down to the next percentile? Attend this talk to find out!

Unlock the secrets of Google's Smart Bidding with Nathan Ifill in this captivating session. Dive into the fascinating world where artificial intelligence, machine learning, and smart algorithms intersect to power your ad campaigns. Nathan will break down complex concepts into easily digestible insights, revealing how these technologies drive bidding strategies and impact performance. Learn how to sidestep common pitfalls that could wreak havoc on your campaigns. Perfect for marketers eager to demystify Smart Bidding and ensure their ads hit the mark every time.