Aimee Jones explains what SEOs can do to keep up with Google's high-frequency approach to algorithm updates in 2024, and -- crucially -- how to communicate those updates to your key stakeholders, from clients to board members.
"Google did WHAT??" How to talk to stakeholders about algorithm updates in 2024
brightonSEO October 2024
About this session
Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 04 Oct, 2024 | 09:30 AM
The downfall of Google: Why SEOs need to embrace scepticism
brightonSEO October 2024
In light of recent leaks and the ever-changing nature of the SERPs, in this talk, Kaizen's SEO Lead, Ed Coles, will highlight the potential vulnerabilities of Google's dominance and discuss why SEO professionals must adopt a critical mindset and adapt and evolve their strategies to stay ahead of Google's continuously changing narrative.
About this session
Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 04 Oct, 2024 | 09:30 AM
Optimising for the shopping graph in the age of Google AI
brightonSEO October 2024
In this talk, Imogen will discuss how the shopping graph is increasingly important with the arrival of Google's AI Overviews.
She shares what the future of product research could look like, fuelled by AI, and how SEO strategy should be adapted to stay ahead of the curve.
About this session
Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 04 Oct, 2024 | 09:30 AM
