BrightonSEO

This talk is suitable for experienced Local SEOs and team managers in the field.

Gone are the days of Local SEO being written and defined by humans. Welcome to the world of AI for everything you can imagine. Sigh!

This talk is here to show that Local SEO is still being written for humans, real humans! In fact, we'll be exploring 20 lessons from auditing a variety of locations around the world. One lesson for every minute - no pressure!

We're not talking about the basics - we're here to get our hands dirty in the deep knowledges. Bring gloves!

And, of course, there'll be a summary of all the lessons to help everyone capture all the nuggets in one place! Did someone say food?

This talk has something for everyone, whether you're starting off in SEO or a seasoned pro.

While the SEO world works out how to optimise for AIOs and full AI modes, a more fundamental shift is underway. This talk will reveal how Google's increasing prioritisation of First Person, Authentic, Social and Trusted (FAST) content is creating a seismic change in the search landscape. Discover how genuine conversations are now fuelling SERPs as Google cracks down on spam and over-optimised content. This session will show you why aligning your SEO and Social strategies has never been more critical in this new era of authentic search.