Google in 2025

Local SEO for real people: 20 hard-hitting (and hilarious) audit lessons

brightonSEO October 2025

This talk is suitable for experienced Local SEOs and team managers in the field.

Gone are the days of Local SEO being written and defined by humans. Welcome to the world of AI for everything you can imagine. Sigh!

This talk is here to show that Local SEO is still being written for humans, real humans! In fact, we'll be exploring 20 lessons from auditing a variety of locations around the world. One lesson for every minute - no pressure!

We're not talking about the basics - we're here to get our hands dirty in the deep knowledges. Bring gloves!

And, of course, there'll be a summary of all the lessons to help everyone capture all the nuggets in one place! Did someone say food?

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About this session

Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Thu 10 Apr, 2025 | 01:40 PM

LLMs vs Google: what search and engagement data tells SEOs

brightonSEO April 2025

How does the search journey differ between LLMs and Google? Using our proprietary clickstream data, we’ll review search queries, engine output along with never-before-seen engagement data. Discover how your SEO strategy should adapt and the opportunity LLM optimisation has for SEOs and businesses.

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About this session

Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Thu 10 Apr, 2025 | 01:40 PM