A hands on talk on how to successfully master PMax for lead generation.
PMax is not just for sales it can be for leads too
brightonSEO April 2024
About this session
Syndicate 3&4 - Search & Social Advertising Show
Thu 25 Apr, 2024 | 01:40 PM
From keywords to conversations: unveiling the shift in advertising
brightonSEO April 2024
Kyle will share insights on the changing and increasingly intertwined landscape of Search and Social. He'll detail how people are using and interacting with the different platforms today and examine how the platforms themselves have evolved. Kyle will also provide tips on how brands should adapt their approach to capitalize on these shifts. To succeed in 2024, brands will need to mature beyond siloed channel-focused views and explore how they can adopt multi-moment strategies. This shift will enhance customer experience and drive their business goals.
About this session
Syndicate 3&4 - Search & Social Advertising Show
Thu 25 Apr, 2024 | 01:40 PM
Tackling hidden causes of wasted ad spend
brightonSEO April 2024
Chester will provide context on the hidden causes of wasted ad spend, sharing insight as to why paid media professionals should pay closer attention to the evolving challenge. He will also be joined by James Coombs from Funding Circle, who will share his perspective on the challenge, as well as discussing how Lunio has helped reduce invalid traffic and drive strong performance improvements for Funding Circle.
About this session
Syndicate 3&4 - Search & Social Advertising Show
Thu 25 Apr, 2024 | 01:40 PM
