A hands on talk on how to successfully master PMax for lead generation.
From keywords to conversations: unveiling the shift in advertising
Kyle will share insights on the changing and increasingly intertwined landscape of Search and Social. He'll detail how people are using and interacting with the different platforms today and examine how the platforms themselves have evolved. Kyle will also provide tips on how brands should adapt their approach to capitalize on these shifts. To succeed in 2024, brands will need to mature beyond siloed channel-focused views and explore how they can adopt multi-moment strategies. This shift will enhance customer experience and drive their business goals.
About this session
Thu 25 Apr, 2024 | 01:40 PM