Emily will discuss all things competitor research - from uncovering keyword gaps and backlink opportunities to reverse-engineering content strategies that drive traffic and conversions, this talk will provide actionable frameworks and practical tools for turning competitive analysis into a winning SEO strategy.
This talk is aimed at in-house SEOs and junior executives.
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 10 Apr, 2025 | 03:20 PM
Suitable for CRO specialists, UX designers, product managers, data analysts, customer insights and research teams.
This talk dives into the shift from traditional Conversion Rate Optimization (CRO) to a more holistic, experimentation-driven approach focused on understanding user behaviour for sustainable growth. Ninsiima will explore how teams can foster a culture of experimentation, using continuous testing to gain deeper insights that go beyond conversion rates and drive meaningful, data-informed decisions.
Discover how to enhance user engagement and achieve long-term growth by prioritising what truly resonates with your audience!
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 10 Apr, 2025 | 03:20 PM
David will describe 8 years of SEO efforts on Chess.com. How he started from scratch when the company had very little traffic and will describe IN DETAIL all the main actions, strategies and plans that have lead the company to receive +30M organic visits per month and +150M$/yearly revenue.
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 10 Apr, 2025 | 03:20 PM
