Hellen spearheaded the development of the "SEO Club" at giffgaff, a bespoke programme designed to spread and demystify the intricacies of SEO and align it with individual product teams goals. In her presentation, she'll unveil the blueprint behind its remarkable success, illuminating how it revolutionised the perspectives of writers, UX researchers, developers, and product managers towards SEO at giffgaff. Furthermore, she'll demonstrate how this initiative facilitated the prioritisation of numerous SEO tickets, showcasing its tangible impact on the company's workflow and objectives.
The power of education to get SEO things done
brightonSEO October 2024
About this session
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 03 Oct, 2024 | 04:50 PM
Bridging the gap between your SEO strategy and success
brightonSEO October 2024
In this talk, Alexandre will talk through how to bridge the gap between SEO strategy and implementation, covering:
1. Why so many SEO campaigns fail because of lack of implementation
2. The skill gap between SEOs and developers and how that’s slowing down implementation
3. Tips to ensure your recommendations are listened to and implemented
About this session
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 03 Oct, 2024 | 04:50 PM
Overcoming implementation blockers: How to get buy-in for SEO in 2024
brightonSEO October 2024
If you’re finding that getting SEO tickets implemented is harder than ever - especially for enterprise organisations - you’re not alone!
Implementation blockers have gotten even more complicated since Covid. Change driven from Digital Transformation projects and diminishing headcount in organisations means that simply estimating ROI and pushing very high impact - and often highly complex - SEO projects is being met with increasing resistance. So how do we adapt our approach to implementation in 2024?
About this session
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 03 Oct, 2024 | 04:50 PM
