Influencer & Social

Data-driven influencer marketing for unsexy brands

brightonSEO April 2025

This talk is for brand marketers, performance marketers, and anyone involved in B2B

When it comes to influencer marketing 99% of the case studies are about the big sexy brands. But if you're not a big sexy brand how can you work with influencers to drive growth?

In the talk Alex will be explaining how the role of the influencers can be activated to create engaging content, improve social SEO, and drive conversions.

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Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 11 Apr, 2025 | 09:30 AM

How social search is shaping discoverability

brightonSEO April 2025

Search is no longer confined to blue links on a Google SERP.

Social platforms like TikTok, Instagram, Reddit, and YouTube are reshaping how users discover your brands. So, let's explore the shift from traditional search engines to the thriving search universe we are witnessing today.

Social platforms are becoming pivotal in influencing brand visibility, nurturing community and facilitating consumer decision-making, so there is a need for brands to harness creator-driven content, user-generated content (UGC), and community engagement to drive discoverability, demand attention, and stay ahead as search starts to happen everywhere.

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About this session

Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 11 Apr, 2025 | 09:30 AM

Rethink your content strategy by using social data to guide your SEO

brightonSEO April 2025

This talk is ideal for digital marketing managers and SEO strategists



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About this session

Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 11 Apr, 2025 | 09:30 AM