Internal linking is a key element of any SEO strategy, and it's even more important on large scale websites. But how to handle it efficiently when you have tens of thousands of pages? How to make sure you don't miss any opportunity, and that your internal linking is optimized for both users and search engines?
In this talk, Julien will share his methods to efficiently analyse the internal linking of large websites, strategies to design efficient and optimised internal linking strategies, and tips and tricks to implement them at scale.
How to handle internal linking on large scale websites
brightonSEO September 2023
About this session
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 15 Sep, 2023 | 09:30 AM
Wanted: link wranglers - taming your site's wild herd
brightonSEO September 2023
Josep will share a method to extract all the internal links for a specific area of the website, usually the blog. He will show the audience how he does this using several known and common tools and then export all the information into Looker Studio, to give a detailed view of all internal links (with anchor texts and URLs).
The audience will learn how to extract their internal links, analyse them and optimise them to improve traffic and rankings.
About this session
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 15 Sep, 2023 | 09:30 AM
Pirates should use maps: how to build a user journey map for search
brightonSEO September 2023
Building your own user journey can be challenging, time-consuming, and difficult getting into the mindset of your customer. But with the help of AI, Grace will show you her approach to building a user journey for search, get user insight, and how to do it faster with the help of AI tools. This user journey map will enable you to:
- Visualise the user’s entire journey and highlight search moments that matter most for your audience
- Gauge visibility for your top competitors and find gaps
- Make your case to non-SEO stakeholders who sign off budget
About this session
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 15 Sep, 2023 | 09:30 AM
