Insights

Analyzing customer insights: unleashing SEO potential from support queries

brightonSEO October 2024

Folashade will discuss the hidden potential of harnessing customer insights from contact queries and customer support to bolster SEO strategies.

By examining customer interactions, businesses can uncover valuable long-tail keywords, optimize content to meet audience needs, and inform targeted link building.

In addition, integrating machine learning into the analysis of large datasets from customer interactions can provide deeper insights and identify patterns that human analysis might miss.

Ultimately, by combining human understanding with machine learning capabilities, businesses can gain a competitive edge in the digital landscape by staying attuned to customer needs and optimizing their websites accordingly.

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Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 04 Oct, 2024 | 01:40 PM

How SEO can feed into PR insights before, during and after a campaign

brightonSEO October 2024

Having worked in an integrated Digital and PR agency for nearly 2 years, Sherin understands how vital it is to ensure PR and SEO strategies are aligned.

In this talk, Sherin will talk from experience on how SEO insights can be fed into PR campaigns: before, during and after. Looking at how insights can feed in from an early stage, and how best to report successes.

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Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 04 Oct, 2024 | 01:40 PM

Beyond the algorithm: decoding the macrotrends shaping SEO's tomorrow

brightonSEO October 2024

What are the macrotrends likely to affect the future of SEO and how can the industry prepare? We cannot predict the future, but we can assess what are the forces likely to influence it. Using the STEEP framework, we have analysed Search to determine what is in store and how SEOs can prepare.

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About this session

Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 04 Oct, 2024 | 01:40 PM