In this talk, Elizabeth shares how to build an International SEO strategy with limited resources, AI translations and the key component, content localization.
She’ll share her own internal approach, draw on learnings from the last 6 months and how you can implement the same 3 step process.
Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 03 Oct, 2024 | 11:10 AM
In this talk, Li will be talking about how she drives growth from global paid search programs efficiently via automation, value based bidding, unlocking new growth opportunities from testing, scaling global programs to localised campaigns and challenges in measurement and attribution.
Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 03 Oct, 2024 | 11:10 AM
Welcome to an electrifying session where technology meets creativity, and borders fade in the world of marketing! Join us as we dive into the intriguing clash between Artificial Intelligence (AI) and Neural Machine Translation (NMT) and explore their revolutionary impacts on international marketing.
Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 03 Oct, 2024 | 11:10 AM
