Ever had that killer idea that raked in UK links and coverage, but fizzled out when you tried to pitch it in Spain?
After three years working across both markets, Lau Miguez comes to the table with custom solutions that bridge this gap. She presents a set of strategies tailored for cultural and language adaptability, ensuring not only that your campaigns cross geographical boundaries, but also remain creative and effective.
How to ideate for different markets considering cultural nuances
About this session
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 25 Apr, 2024 | 04:50 PM
Keyword research & MTPE : the key to multilingual SEO success
Anna will be talking about successfully driving organic traffic through the research and implementation of keywords in your MTPE (machine translation post editing) strategy.
About this session
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 25 Apr, 2024 | 04:50 PM
Hreflang out with me to find out how to get stakeholder buy-in
Are you struggling with your international SEO strategy or troubleshooting the effectiveness of your hreflang implementation? Finding it difficult to secure buy in from senior stakeholders?
In this talk, Tanvir shares his tips to secure buy-in from senior stakeholders, and how to explain technical topics to non-technical people.
Tanvir will showcase the innovative report he's created and implemented across his clients to track international targeting, using simple techniques that anyone can replicate.
About this session
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 25 Apr, 2024 | 04:50 PM