Is SEO dead or dying?

The new world of AI optimisation and how it differs from SEO

brightonSEO April 2025

This talk is ideal for SEO professionals and digital marketers with a few years of experience running campaigns or managing SEO strategies

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Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 11 Apr, 2025 | 09:30 AM

Search (Engine) Optimisation: should we drop the 'E'?

brightonSEO April 2025

For those with 2+ years experience in SEO

With the rise of social search and its integration into search engines, how can brands start leveraging these platforms to avoid being left behind?

In this talk, Alex will show you:

- How to find the right platform for your business
- How is keyword research translated to these platforms
- How to use Google SERPs and ranking tools to identify social search opportunities

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Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 11 Apr, 2025 | 09:30 AM

Automation, APIs & AI: the death and reinvention of SEO

brightonSEO April 2025

SEO is evolving, but is it truly being pushed to its full potential? In this talk, Jeremy McDonald will showcase how his team has built automated work-streams that not only make SEO more efficient but also deeper, more analytical, and scientifically driven—transforming tasks that once took days into minutes.

Attendees will discover:
• Client and competitor analysis, with keyword opportunities categorised in seconds
• Strategic prioritisation of offsite, onsite, and content efforts without the need for manual data analysis
• Deep SERP NLP analysis powered by cutting-edge AI
• Fully automated and streamlined processes, all at the click of a button

By leveraging automation, APIs, and AI, Jeremy will demonstrate how to move beyond surface-level optimisations to unlock data-rich, precision-driven SEO strategies that scale. This session will provide actionable insights, real-world applications, and a free tool giveaway to help attendees implement these advanced techniques and stay ahead in an industry that demands smarter, not just faster, solutions.

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About this session

Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 11 Apr, 2025 | 09:30 AM