Keyword Research

Guess who's map, map again, keyword map, tell a friend

brightonSEO April 2024

Since starting her own consultancy, Billie's going back to the basics.
Don't worry the basic stuff doesn't form part of the talk - we'll start from the point the data has been gathered and your spreadsheet starts to take form.

Billie will show you how to map keywords to the research, clarity and sales intent methodology. Then you'll see how to format your document so clients can easily understand your intent and how it fits into their business goals.

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Auditorium 1

Thu 25 Apr, 2024 | 03:20 PM

How to categorize keywords with Power BI and ChatGPT

brightonSEO April 2024

Keyword categorization is central when analysing data to find insights. But it does take a lot of time to handle hundreds or thousands of keywords. In this talk Christopher will show you an alternative method to save time and get better results without being an Excel ninja or buy into expensive tools. Important! You do not need any prior experience with Power BI to join this talk.

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Auditorium 1

Thu 25 Apr, 2024 | 03:20 PM

Scaling keyword research and making sense of the data

brightonSEO April 2024

Learn how to efficiently scale your keyword research efforts, manage vast amounts of data while maintaining high relevance across hundreds of thousands of keywords, and make sense of this data. This talk will focus on how you can go about finding new keywords, prioritizing them, grouping them into clusters, and various methods to utilize them for tracking your progress, including Google Search Console, weekly tracking, and daily tracking.

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About this session

Auditorium 1

Thu 25 Apr, 2024 | 03:20 PM