In this talk, Alex will give you a quick introduction to log files before diving into some actionable tips and insights around obtaining, analysing and getting the most out of your log files to help drive organic performance. He'll also be sharing his tools of choice for tackling log file analysis.
Googlebot log driven design & AI linking
Log files are a puzzle piece into Google's understanding of your site. Find out actionable tips on how traffic spikes can lead to higher rates of Google crawling and why their is a need for internal linking and dedicated content to fill this demand; both user searches during a time like Cyber Monday or prior to an algorithm update.
About this session
Thu 14 Sep | 09:30 AM