Measurement & forecasting

How to measure SEO sustainability

brightonSEO September 2023

Ellie will talk about measuring SEO sustainability and why it matters. She will discuss Google's commitment to green efforts and how brands are increasingly being assessed by customers and the financial markets based on their environmental focus. She will then discuss the different ways to measure SEO sustainability and give actionable recommendations on how to make your website greener.

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Auditorium 2

Fri 15 Sep, 2023 | 11:10 AM

Call tracking and search marketing: the combination you didn't think you needed

brightonSEO September 2023

Faye will talk through the pivotal role call tracking plays in augmenting search marketing for increased traffic and lead generation success.

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About this session

Auditorium 2

Fri 15 Sep, 2023 | 11:10 AM

Facing your fears: SEO forecasting

brightonSEO September 2023

Hannah will run through how to create an accountable SEO forecast and how this can be used as diagnostic tool when assessing performance success throughout the year.

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About this session

Auditorium 2

Fri 15 Sep, 2023 | 11:10 AM