In this talk, Kyle will provide hints and tips to help maximise and make the most of Google Tag Manager. The tips will save you time, improve your data and elevate your tracking.
This talk is aimed at digital marketers who have a base knowledge of Google Tag Manager but lack the overall resource and knowledge to get the most out of it.
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 10 Apr, 2025 | 03:20 PM
For this talk, you'll need some experience in GA4’s default metrics and be ready to dig into custom event configurations that support data-driven decisions.
As Google Analytics 4 becomes the new standard, many SaaS professionals are eager to unlock its potential beyond basic metrics. Yet, harnessing custom event tracking to gain real insights remains a challenge.
In this talk, Bengü will explain SaaS professionals how to go beyond mainstream metrics such as views, sessions to to capture and interpret key user actions like feature usage, sign-ups, and upgrades - transforming traditional analytics into a valuable tool for growth.
Join Bengü as she shares practical know-how to improve onboarding, drive feature adoption, and increase conversions, using data that truly guides strategic decisions for SaaS success.
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 10 Apr, 2025 | 03:20 PM
This talk is for those with 2 or more years experience with tracking concepts and want to learn more.
Cookie Concern, Consent Mode, Advanced Matching, ATT & ITP: Navigating through the chaos of tracking and privacy can be hard. But it's fun!
So lean back, grab a cookie and come down the rabbit hole with Mira, as you'll begin at the beginning and see which way we need to go from here in order to find the best balance between the desire for data and the users' need for privacy.
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 10 Apr, 2025 | 03:20 PM
