Neil explores the importance of uncovering bias in your data visualisations, and shares effective techniques on how to mitigate against bias in your data visuals.
Packed with practical examples, Neil's talk is designed to provide you with actionable insights that you can implement immediately post Measurefest.
Uncover and mitigate bias in data visualisations
brightonSEO October 2024
About this session
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 04 Oct, 2024 | 09:30 AM
Measure what makes an impact
brightonSEO October 2024
The digital landscape is shifting, and we need better metrics that reflect our reality. Fed up with explaining inconsistent numbers? Gain actionable insights, even if the data isn’t perfect.
Instead of relying on messy behavioral data or mismatched metrics from Google, focus on custom metrics that define your company’s value. It’s easier to project the impact of a product price increase on search visibility than it is to reassure clients who worry about search rankings.
This talk offers a practical blueprint on how to quickly implement and future-proof how you showcase marketing value.
About this session
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 04 Oct, 2024 | 09:30 AM
Data layer philosophy
brightonSEO October 2024
Creating a data layer, it’s easy to treat the process as a purely technical exercise, ignoring the human element.
Having defined data layers for multiple companies across a range of industries, Matt talks about flipping-the-script and treating the data layer as a resourcing solution - to ensure high-quality consistent data and drive development and implementation efficiency.
About this session
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 04 Oct, 2024 | 09:30 AM
