Meta Paid Social - Search and Social Advertising Show

Using Zapier to automate and direct Facebook lead form data

brightonSEO April 2024

In this talk Jordan will be focusing on what you do after someone has submitted a Facebook Lead form, providing practical advice on how to keep your leads warm! You will see tried and tested automations that free up your time and ensure no lead data is missed or forgotten.

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Syndicate 3&4

Thu 25 Apr, 2024 | 11:10 AM

What I learned auditing over 800 FB & LinkedIn ads accounts

brightonSEO April 2024

In her role at Hootsuite & AdEspresso, Sarah had the opportunity to audit more than 800 Facebook and LinkedIn ad accounts.

Clients would approach her with questions like, "Can you assist us? We invested $5000 in LinkedIn ads but didn't generate any leads," or "Why has my cost per lead gone up?"

During this presentation, Sarah will discuss common mistakes made by advertisers and also highlight effective strategies she has observed in various industries.

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About this session

Syndicate 3&4

Thu 25 Apr, 2024 | 11:10 AM