In this talk, Nikki offers a comprehensive guide to tackling website migrations, exploring various reasons behind the blockers we often encounter.
She highlights the importance of asking critical questions beforehand and fostering effective communication throughout the process. Nikki also addresses common pitfalls in SEO migrations, empowering others to avoid these mistakes and respond to setbacks.
Join Nikki to discover practical strategies for overcoming SEO challenges and planning successful migrations, handy resources and actionable takeaways.
How to overcome SEO challenges in website migrations
brightonSEO October 2024
About this session
Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 03 Oct, 2024 | 09:30 AM
How to relaunch a website without ruining SEO
brightonSEO October 2024
One word that can give any SEO sleepless nights: Relaunch. If done right, they can set up a website for future success. If gone wrong, they can cause a major loss of organic traffic that is difficult to recover from.
In this talk, Tina Reis will walk you through the relaunch process step by step and show concrete ways in which you can protect your rankings (and even grow them long-term!).
In the end, you'll walk away with a plan on how to prepare and implement a relaunch with SEO best practices and monitor changes post-relaunch.
About this session
Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 03 Oct, 2024 | 09:30 AM
Why category pages hold the key to growth for brands
brightonSEO October 2024
This talk highlights the often-overlooked power of category pages when looking to grow organic visibility. Building and earning authority to category or service pages is vital for brands and businesses to compete.
Many brands prioritise individual product pages or blog content for SEO efforts, neglecting the strategic value of category pages.
This talk will provide a framework for optimising category pages, linking the right content, and building links at a deeper level to drive topical authority and growth for priority products and services.
About this session
Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 03 Oct, 2024 | 09:30 AM
