Online PR

Measure your PR success without focusing on just volume metrics

brightonSEO April 2024

In this talk, Cheryl will discuss the challenge facing Digital PRs when it comes to reporting, and the expectation that we can demonstrate 'value added'. She will also discuss how we can get much closer to doing this by reporting on a broader mix of metrics, rather than just talking about volume of results or links earned alone. She'll also explain where you can get data from to inform other metrics, and how to curate the right blend for your clients.

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Syndicate 1&2

Thu 25 Apr, 2024 | 01:40 PM

How to use TikTok for reactive campaigns

brightonSEO April 2024

In this talk, Sarah-Jayne will share her tips to identify and leverage TikTok trends to land high quality links for your clients. Sharing her experiences using the platform for reactive success, she will reveal her tips to identify relevant trends in line with your clients' brand and SEO priorities. The talk will cover actionable insights to find unignorable and newsworthy angles, craft the perfect pitch and source highly relevant contacts to outreach to.

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Syndicate 1&2

Thu 25 Apr, 2024 | 01:40 PM

Effective links or brand death: how to earn and measure them

brightonSEO April 2024

In this talk, Jane will discuss why it’s so important to focus on the effectiveness of the links being built, how you can measure the impact and how you can optimise your digital PR campaigns to provide the most value for both search and brand.

Jane will share examples of how JBH is measuring impact and how the agency is using bespoke AI tools to enhance campaign delivery, from research to pitching, targeting and trend mapping.

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About this session

Syndicate 1&2

Thu 25 Apr, 2024 | 01:40 PM