Relevance is the hottest topic in digital PR and link building right now, and no one can agree on what it actually means, let alone how best to measure it. Everyone’s so used to relying on metrics from one of a handful of SEO tools and these don’t report on relevance in the way we need them to… that is, based on the topics that a website is about, not some arbitrary meaning someone made up to look good on social media. But just because the popular tools don’t report on relevance, that doesn’t mean it can’t, or shouldn’t, be done.
In this session, James will walk you through the process of conducting a relevance gap analysis for your site and its link profile using NLU (Natural Language Understanding). By extracting the topics your site is relevant for, and those that every page that links to you is relevant for, you’re able to build up a data-driven relevance gap. See how relevant your link profile is to the topics you’re trying to rank for, spot gaps and be in a position to understand whether or not any link you earn is relevant… all based on data.
After the session, you’ll be able to
Understand how NLU can be used to measure the relevance of content and links and how this aligns with things seen in Google’s recent documentation leak
Run an analysis of your own site’s content and link profile to identify relevance gaps
Use relevance gap data to inform your link acquisition strategy going forwards or see how your link profile stacks up against competitors who outrank you
