In this talk, Nicolas will go through the process of getting the most out of semantic relationships to create valuable topical meshes, a content strategy created over a semantic corpus and where the internal linking is set up through a semantic proximity factor.
The aim is to cover a topic by maximising the PageRank flow throughout the pages.
Leveraging semantic relationships to create smart topical meshes
brightonSEO April 2024
About this session
Auditorium 2
Fri 26 Apr, 2024 | 01:40 PM
A/B testing for optimising a page with 12 million monthly visits
brightonSEO April 2024
In this talk, As the homepage owner of Vodafone.co.uk, with monthly 12 million visits have the privilege to work on multiple,Ying will share the learning from A/B testing carried out and go in more deeper how to design the case, ideation till the outcome to share some interesting insights around personalisation, animation
About this session
Auditorium 2
Fri 26 Apr, 2024 | 01:40 PM
Using AI to meet search intent & TOV
brightonSEO April 2024
Jo will explore the challenges of aligning with search intent for onsite content, and how to overcome them. She'll share strategies for successfully meeting search intent without compromising on Tone of Voice or navigating around industry constraints - leveraging AI tools to streamline this process, and ensuring both efficiency and effectiveness in content creation.
About this session
Auditorium 2
Fri 26 Apr, 2024 | 01:40 PM
