Outreach & Linkbuilding

Navigating PR outreach in a sea of ever-growing affiliate programmes

brightonSEO April 2024

With so many brands having affiliate programs set up with their target publications, Will has researched exactly how these programs work and how they can be detrimental to your PR strategies. He will also advise on the best methods and techniques to drive results in your PR campaigns to ensure KPIs are hit, whilst working around affiliate programs,

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Syndicate 1&2

Fri 26 Apr, 2024 | 09:30 AM

How to get links when your campaign isn't newsworthy

brightonSEO April 2024

In this talk Olivia will provide her trusty techniques on how to get links/coverage when outreach is proving quite challenging. From your pitch, your materials and your timings, everything will be covered.

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Syndicate 1&2

Fri 26 Apr, 2024 | 09:30 AM

Sponsored posts,parasite SEO, helpful content and what to make out of it all

brightonSEO April 2024

In this talk, Julia will look into some of the top competitive SERPs affected by the presence of sponsored content on mainstream media sites, examine whether Google's Helpful Content updates affect them, why or why not, explain the difference between sponsored and parasite content. She will further dissect the sponsored content ecosystem and highlight its impact on businesses' presence in organic search, as well as present some possible scenarios of future developments.

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About this session

Syndicate 1&2

Fri 26 Apr, 2024 | 09:30 AM