Carla will tackle the exciting topic of AI in paid media and social strategies and build. She'll talk about how leveraging AI allows you to make the most out the APIs and hit all your KPIs and will discuss CAPI, ASC and more.
The importance of AI in Meta
brightonSEO April 2024
About this session
Syndicate 3&4 - Search & Social Advertising Show
Thu 25 Apr, 2024 | 04:50 PM
Treat your social strategy like TV advertising and start selling stories
brightonSEO April 2024
In this talk Danielle will be discussing what digital marketers can learn from TV advertising when it comes to their social strategy. She'll host a whistlestop tour on the topics of attention, the power of story telling, current creative examples that have real impact on the big and small screen; all whilst walking you through a reporting minefield.
About this session
Syndicate 3&4 - Search & Social Advertising Show
Thu 25 Apr, 2024 | 04:50 PM
Embracing change: prepare your strategy for a cookieless future
brightonSEO April 2024
In this talk Giorgia will share tips and best practices on how to prepare for the end of third party cookies.
About this session
Syndicate 3&4 - Search & Social Advertising Show
Thu 25 Apr, 2024 | 04:50 PM
