Paid Social - Search and Social Advertising Show

The importance of AI in Meta

brightonSEO April 2024

Carla will tackle the exciting topic of AI in paid media and social strategies and build. She'll talk about how leveraging AI allows you to make the most out the APIs and hit all your KPIs and will discuss CAPI, ASC and more.

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Syndicate 3&4

Thu 25 Apr, 2024 | 04:50 PM

Treat your social strategy like TV advertising and start selling stories

brightonSEO April 2024

In this talk Danielle will be discussing what digital marketers can learn from TV advertising when it comes to their social strategy. She'll host a whistlestop tour on the topics of attention, the power of story telling, current creative examples that have real impact on the big and small screen; all whilst walking you through a reporting minefield.

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About this session

Syndicate 3&4

Thu 25 Apr, 2024 | 04:50 PM