People First Marketing

From confusion to conviction: how to explain what you do

brightonSEO April 2024

In this talk, Charli will take you through the steps you need to find the Key Messaging that captivates your perfect-fit audience and explains what you do in a few simple sentences. Expect to leave the talk with the beginnings of your Key Messaging and an understanding of what needs to be included to get the right information across.

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Auditorium 2

Fri 26 Apr, 2024 | 11:10 AM

What is community based marketing (CBM)?

brightonSEO April 2024


Marketing and community should be much more aligned than they currently are.
In this session, you’ll learn what Community Based Marketing (CBM) is, who is actually doing it, why community is the “big thing in marketing for this decade” according to McKinsey and get some tips/thought starters around how ‘community’ could impact your SEO strategy.

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Auditorium 2

Fri 26 Apr, 2024 | 11:10 AM

Developing a killer content strategy - don't forget the humans!

brightonSEO April 2024

In a growing world with more questions being asked around the role of content and the trade-off of humans v AI, you need to ensure that your content strategy encompasses all the signals Google is looking for to demonstrate the Expert and Authoritativeness signposting the “who”, has written the content. Rich will talk through examples of where using expert authors can have a positive impact on SEO content strategy.

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Auditorium 2

Fri 26 Apr, 2024 | 11:10 AM