This talk is for experienced SEOs who are passionate about experimentation and strive to prove ROI while minimizing time and resource waste.
SEO is often seen as one of the hardest channels to measure, making it difficult to win over stakeholders. Koen Leemans explains the concept of SEO A/B testing and how it empowers SEOs to find the best answers through controlled experimentation.
By proving SEO ROI and reducing resource waste, this approach ensures only proven optimizations are implemented while enabling teams to test and learn more than they can typically optimize.
Koen also highlights the role of Edge SEO in quickly deploying tested changes, making it an invaluable solution for organizations facing (temporary) capacity constraints.
