Reporting

Winning with SEO: Capturing journey outcomes

brightonSEO October 2024

Join Lawrence for an exclusive exploration into customer journeys and the transformative impact of AI-powered Speech Insights on digital SEO strategies. Explore how data-driven insights allow for precise measurement of SEO campaign impacts on lead generation and conversions, optimizing SEO tactics through a deep understanding of the customer journey.

With real-time performance insights, Lawrence will assist you in building a strong foundation for improving lead generation and overall campaign success.

This session provides practical, actionable strategies for incorporating customer journey data into your SEO frameworks, ensuring exceptional business outcomes.

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Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 04 Oct, 2024 | 11:10 AM

Transforming data into stories with Tableau

brightonSEO October 2024

Join Gokce as she shares invaluable Tableau visualisation tips designed to enhance your analytical skills and transform raw data into compelling, insightful dashboards that drive strategic marketing decisions.

This session will cover best practices from basic to advanced visualisation tips, focusing on elements that improve readability and effectively communicate marketing data insights using various types of charts.

Attendees will leave equipped with a practical toolbox of data-driven strategies to apply directly to their marketing efforts.

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About this session

Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 04 Oct, 2024 | 11:10 AM

Looker Studio styling to make your reports more actionable

brightonSEO October 2024

In this talk, Kyle will demonstrate simple and effective ways to make your Looker Studio more actionable.

He'll provide hints and tips for data and action points when talking to clients, team members and heads of!

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About this session

Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 04 Oct, 2024 | 11:10 AM