This talk will explain what term weighting is and the significance of Google's paper (End-to-End Query Term Weighting) plus why we need to start thinking about n-grams and understand user queries and match intent in the way that Google will. Most important though is why term weighting combined with query expansion technology is great news for Google, Users and SEOs
Term Weighting Bert: good for users & SEOs
brightonSEO April 2024
About this session
Auditorium 1
Fri 26 Apr, 2024 | 11:10 AM
Confirmation bias: what people are REALLY searching for
brightonSEO April 2024
Confirmation bias is the human tendency to only seek out information that supports someone's position or idea. It impacts how people search, take in information, and how we SEO. When people make informational searches they are phrasing their searches in a particular way to get the SERP they want without even being aware of the fact they're doing it. And, they're only reading content that supports their original stance. By understanding what conformation bias is and how it impacts search, SEOs can not only learn how to interpret things like keywords and search intent better, they'll be able to do their part to fight misinformation that we're seeing constantly in today's digital world.
About this session
Auditorium 1
Fri 26 Apr, 2024 | 11:10 AM
Category Building: How do you make your mark in this uncharted territory?
brightonSEO April 2024
In this talk, Filipa discusses SEO's ever-changing landscape, focusing on the exciting but challenging task of Category Building. Imagine entering a market with no established searches, keywords, or proven strategies. Filipa shares practical insights and strategies, drawn from her own experience, for SEO professionals navigating this uncharted territory.
About this session
Auditorium 1
Fri 26 Apr, 2024 | 11:10 AM
