Answering "what happened?" remains a critical question in SEO and the majority of the KPIs we use today are built around answering this question.
However, the next question, which is too often unanswered is: "why did this happen?"
Ray will make the case for taking SERP analytics to the next level in order to better answer the question of "why" so that SEO teams can predict outcomes faster using a simple set of "why-focused" KPIs.
In addition, Ray will discuss some of the traditional challenges around answering these questions and talk about opportunities to leverage platforms and data warehouses in order to make search-focused analytics available to more teams, including product, development, and executive management.
Going beyond "what happened?" in SERP analytics
brightonSEO April 2024
About this session
Syndicate 1&2
Thu 25 Apr, 2024 | 03:20 PM
Filter magic: a beginner’s guide to using Regex
brightonSEO April 2024
Regex is one of the most useful tools in our arsenal as SEOs - but it’s a nightmare to learn, especially if you’re not used to coding or data language. In this talk, Matt will break down the basics to get you started - as well as provide a few helpful snippets of Regex that unlock amazing filtering potential.
About this session
Syndicate 1&2
Thu 25 Apr, 2024 | 03:20 PM
Scaling up your SEO with Google BigQuery
brightonSEO April 2024
In this talk, Nabeel will share some basic to intermediate SQL statements that can lead to valuable SEO insights out of your BigQuery data.
About this session
Syndicate 1&2
Thu 25 Apr, 2024 | 03:20 PM
